Toms - One-for-one
This week TOMS announced a significant repositioning of their brand – from TOMS shoes to TOMS 'one for one'. With this shift, they have moved from being merely a shoe company, or even a fashion-ware brand, to an initiative based business built around the one-for-one model.
Last month FlyNano was officially launched. The single-seat flyers require minimal red-tape, and by definition is not a full aircraft and therefore does not require a pilot's license – all you need to learn are the basic principles of air flight.
Earlier this year TomTom and Nike+ released details of a collaborative project – the TomTom Sports Watch.
The social connectivity that the internet has given us has also allowed consumers to connect with the wider world on a commercial level.
BMW Connected Drive concept car
BMW's Connected Drive Group already deliver vehicle systems to connect drivers with their cars and the environment. BMW keys can already be customized giving the driver their favourite radio stations, and rear-parking sensors were an early indicator of how sensors can be used to improve driver awareness.
Augmented reality is not only bringing a greater depth of information to our real environments, but it also creating new opportunities for a more sensory, immediate and engaging marketing strategy.
The end of the print run
Figures for January show that e-book net sales increased by 115.8% year-on-year – up from $32.4 million to $69.9 million (According to the January 2011 sales report of the Association of American Publishers).
This month Flora launched Cuisine (florahearts.co.uk), a new cooking oil that delivers a healthier alternative to oils and butters, and it is even stated to be 45% healthier than olive oil.