Augmented reality is not only bringing a greater depth of information to our real environments, but it also creating new opportunities for a more sensory, immediate and engaging marketing strategy.
Tissot Reality (www.tissot.ch/reality/) is a great example of using augmented reality for growing e-commerce. Through its website, users can virtually try on watches, selecting which one suits them, without having to go to a physical store.
As the technology develops, and consumers’ awareness of AR grows we can expect to see a plethora of new systems that engage consumers in new ways. Is AR the key piece of the puzzle to grow e-commerce into new categories, such as premium and clothing?