Articles (29)
Antennae looks into wearable technologies
The fusion of electronics and textiles holds promise to create intelligent, innovative products for numerous apparel applications. The future holds the potential for wearable health monitoring, performance-mapping sport wear, wearable displays and controls, electronic protective clothing, and also new fashion alternatives. Antennae assesses the emerging technologies, their potential, and likely short to medium term success.The pioneers and the opportunityThere are pioneering industries that have already commercialized a limited product range. The entertainment industry sells clothing with integrated players, radios, and speakers. The problem is that the overall “size of the prize” is limited in this space.But, there is an emerging opportunity in health-orientated sports products. While monitoring devices for apparel are still in early development; the space potentially offers a big return on investment. Just look at the US$16 billion revenue stream generated by one of the world’s leading companies, the Adidas Group (includes the Adidas, Reebok, Taylor Made and Rockport brands) last year.There is an emerging opportunity in health-orientated sports productsThe development of personalized health monitoring devices is a major driver for advancements in wearable electronics and smart clothing. Health monitoring can detect and track many different environmental and physiological parameters, such as temperature, local humidity, relative motion, heart and respiration rates, blood pressure; the list goes on.Embedded components could include sensors, actuators, energy management systems, and human-machine interfaces. The challenge is to make the components small, light, flexible, washable, and robust enough to operate in a wide range of ambient conditions.The current technology driving smart textilesMultiple electronics companies, research organizations, and textile multinationals are investing in wearable electronics. Innovation focuses across a wide range of technological development that includes sensors, nanotechnology, flexible electronic devices and chip designs, organic semiconductors and conductive polymers.To make all this possible it is crucial to develop two new materials — Flexible sensors and novel weave structures, with polymers a key component of both.Polymers that alter their properties due to changes in environment - temperature, pressure, humidity, or the presence of specific molecules - are important for flexible sensors. Conductive polymers such as polypyrrole, polyaniline and polythiophene are popular emerging sensing materials that can be a solution coated on conformable surfaces or spun and incorporated into other woven and non-woven goods. However, their slow response rate and instability over time require further development for use in practical applications.R&D pioneers: BiosensorsResearches from the Indian Institute of Technology have demonstrated a novel biosensor fabricated from unsaturated polymer resin based on esterification of dimethyl terephthalate and ethylene glycol. This biosensor outperforms the existing foam-based and metallic sensors in both durability and stability, with testing for radial pulse sensing showing 87% accuracy. Novelty of the proposed technology is in the fabrication of the biosensor as textile treads that can be easily processed and dyed and incorporated as regular textiles.R&D pioneers: StretchableGrowing attention is being paid to stretchable electronics for large-area sensors that can be employed for electronic artificial skin. It can be used for robotic applications or distributed on potentially unconventional surfaces. University of Tokyo has developed novel stretchable elastic conductors based on carbon nanotube/rubber composites that can be integrated into sensing and actuating devices. Researchers have demonstrated that organic field-effect transistors for sensing applications can remain fully functional even when stretched by 25%. High elasticity of these transistors will broaden the choice of fabric materials for wearable applications.Stretchable silicon will continue to compete with organic semiconductors and may offer a paradigm shift from rigid chips to conformable electronics if silicon chips can be incorporated into stretchable substrates. But organic semiconductors are faster and require less power than silicon chips. MC10, a US start-up company, has developed a high performance chip based on CMOS technology with proprietary interconnects to sensors and packaging suitable for conformable electronics that can be easily incorporated inside a garment. Currently, in collaboration with Reebok, the company is developing chips for stretchable materials for health monitoring applications.R&D pioneers: NanotubesCarbon nanotubes offer the potential for wearable power conversion to support garment-embedded electronics. Their high conductivity, large surface area, and porous structure make it promising for use in supercapacitor applications. But importantly their performance combined with simple, scalable fabrication process makes it a practical solution to the question of power supply.Stanford University has demonstrated the technical feasibility of such supercapacitors based on conformal coating single-walled carbon nanotubes on cotton fabric. The devices exhibited excellent charge retention, significant cycling rate, and high specific capacitance.Short-term barriers to jumpDespite the significant progress in the development of flexible electronics and electronic textiles, there remain challenges to electronic consumer textile goods. Problems arise from the lack of involvement of the fashion industry in new product development. At present pioneers are within sports apparel. As a result, many prototypes have a very technical appearance and lack aesthetic appeal. Successful commercialization of smart clothing requires joint development by both electronics and fashion players to address the consumer market drivers and yield goods that show novelty, differentiation and high functionality.The longer-term opportunitySeveral different consumer and demographic trends will drive the continued merging of clothing and electronics. The aging population will fuel demand for functional apparel that can continuously monitor the wearer’s well being. High performance and professional athletes will need active monitoring during competition and training. Finally, the overarching macro health and wellness consumer trend will likely mean the mass market entry of health monitoring clothing and other wearable systems. The future will bring technological advancements providing new materials combined with better performance. They will need to focus on sensing devices with improved reliability, sensitivity, miniaturization, integration, lifespan, better data acquisition and communication and the overall system cost reduction.Wherever you stand, the future of electronic integration into clothing appears bright.
www.lovebeginswithl.com
L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom purchased, one is distributed in a developing country.
Consumers care about the science
Since ancient times, cosmetics have been used to embellish and enhance human appearance.
www.vitality.net
The World Health Organization estimates that 50% of those suffering from chronic diseases fail to take medications as prescribed by their physicians, equating to millions of people each year. People skip doses, take the wrong number of pills, and take pills at the wrong time of day, among many other problems. Poor adherence results in up to $290 billion in medical expenses each year, according to NEHI, a health research organization.
A touchless world
There are multiple emerging indications that in the future, consumers can expect more natural, flexible and intuitive interactions with computerized devices, in a manner similar to human-to-human communications. Disruptive innovations in sensor-based technologies are emerging with a promise to create new products with touchless interfaces that can be controlled by human gestures or even thoughts.
Inspiring runners to train harder, run further, and race faster
Previously we have written about the plethora of devices that are giving consumers a greater understanding of their bodies. Last year we saw the Withings e-scale that shares your weight, body-mass index and body fat each time you step on; Fitbit that tracks your daily activity level; and Zeo that enlightened users of their sleep patterns. All these devices offer a way for consumers to understand their bodies better and resolve to make changes to improve their health.
www.volkswagen.com
It is not only for physical health that we are being monitored. Volkswagen's new Passat monitors driver behavior closely, noting any erratic steering wheel movements and lane deviations. If this fatigue detection system detects that the driver is tiring it will alert via visual displays on the dashboard accompanied with a warning sound.
The living room is fast becoming the place for daily exercise routines
Getting fit used to be something that most people would associate with busy, sweaty gyms or cold early morning jogs around the local park. However, consumers are increasingly using the home as a place to get fit and exercise, with technology being a key reason for this shift from the gym to the living room.
Aviara’s 24 hour system - www.aviaralife.com
The market for functional drinks has expanded rapidly in recent years, and this year gained momentum as consumers have become even more concerned with what they eat and drink.
NuFace - www.mynuface.com
This year we have seen a revolution in the beauty category, with a number of new brands coming to market with devices that are touted to offer better results than what can be achieved via the use of traditional chemicals alone.
Soso salt - www.dfraile.com
This year we have seen even more emphasis put on package design, as more and more products compete for our attention and as each brand has become more sophisticated in its use of design.
The top ten trends for 2011
Next year looks set to be a very exciting year with a number of trends reaching tipping point, resulting in shifts across mainstream cultures and lifestyles, with new products being bought, new business models being exploited, and new services being introduced.
Finding more hours in the day leads to less hours at night
People want to spend a lot more of their time in bed. A luxurious day in bed with no work, no pressure and no hassles is seen as a real indulgence. The bed is the one place people really want to be – it’s the one place they can really rest and relax.
How technology is invading our bedrooms and changing our lives
Technology has become such an integral part of our lives that is has infiltrated some of our most intimate and personal spaces, and this includes the bedroom. The use of phones, computers, televisions and game consoles in the bedroom has had an effect not only with how we use and view the bedroom, but on our health and wellbeing too.
www.bigteazetoys.com
The Tuyo Vibromasseur from Big Teaze Toys is sleek and stylish. The B3 collection is a “celebration of beauty and sensuality”.
The sex industry – from seedy and secretive to the mainstream
A couple’s intimate relationship is often the first thing to suffer from the stress and pressures of modern lifestyles. However, more products are coming to market that add an extra dimension of intimacy and excitement to sex lives, offering new ways for couples to explore each other’s desires and take their intimate relationship to a new level.
The increasing desire for healthier foods, but not at the detriment of convenience
Living trends in the US show more people are living together in one household, but this does not mean they are eating together. The rise, spurred on by the recession, is made up of multi-generational households and friends living together. Whether consumers are eating together or separate, they still want quick and healthy meals.
The world’s population is rapidly aging
In our lifetime we will have witnessed the doubling of the world’s population from 3 billion in 1950 to 9.2 billion by 2050.
Universal design to help people stay connected
With mobile phones getting smaller, buttons more fiddly and technology more baffling the elder population are becoming increasingly isolated.
Innovative technologies within health care
With the continued growth in the size of aging populations across the globe, a radical rethink of medical services is needed.
Is breakfast becoming a thing of the past?
The age-old maxim ‘eat breakfast like a king, lunch like a prince and dinner like a pauper’ is going unheeded in modern society.
www.lillipops.com
Nausea, heartburn and exhaustion are common symptoms of morning sickness and they can make it difficult to enjoy being pregnant. This illness sees expectant mothers vomiting many times a day, unable to eat and drink without being sick and can lead to nutrition issues for the mother and growing baby, severe weight loss and dehydration.
Filtering down technology from the sporting elite
Technologies developed at the pinnacle of sports have been filtering down into the products that we use everyday. Nowhere is this more visible than the technological relationship between Formula One and road cars.
The convergence of medical science and technology
Advances in technology and medical research are making it possible to envision an entirely new health care system that provides more individualized care without increasing costs.
www.myzeo.com
Zeo tracks and measures your unique sleep patterns through the electrical signals naturally produced by the brain. As a result it can set the alarm to only awaken you during light sleep to ensure that you feel less disturbed and more refreshed.
wii.nintendo.com
Nintendo have continued to push the boundaries in the gaming market. Later this year Nintendo will introduce the Wii Vitality Sensor – a pulse sensor that clips on to the player’s finger and connects to the Wii-mote. It measures heart rate to determine levels of excitement, nervousness and even concentration, with the data then used to adjust game difficulty.
Sense the road, other road users, and even you
Sensors have been built into cars since the early seventies, with systems such as anti-lock brakes, traction control, and parking sensors. Over the last thirty years these sensors have become increasingly sophisticated, and over the next few years we can expect to see the number of sensors in cars rapidly multiply as new technologies increasingly help improve safety and the driving experience.
www.directlife.philips.com
Since October last year Philips’ DirectLife fitness tracker has been proving popular amongst consumers looking to get fit.
As the economy recovers pragmatic luxury will be the growing trend
As the economic climate begins to improve we will likely observe growth of luxury, indulgence, and brand names. It is unlikely that luxury will return to the same extent, but it is predicted that we will see smaller, regular indulgences in both mass and premium channels. Luxury is constantly being redefined and is now within reach of a much larger consumer segment.
Videos (2)Back to Top
2011-12-01
Exploring how the rise in consumers diagnosed with allergies has led to an increase in free-from products, and how the free-from market has moved into the mainstream.
2010-11-30
Here we explore our increasingly hectic lives and what it means for our lives.


