1. Reinventing the familiar
Earlier this year Puma announced that in 2011 they are going to abolish the shoebox, as they have completely reinvented its design in order to not only make it more sustainable, but also more pleasing...
Aviara’s 24 hour system - www.aviaralife.com
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The market for functional drinks has expanded rapidly in recent years, and this year gained momentum as consumers have become even more concerned with what they eat and drink.
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80% of Americ...
Zip Realty - www.ziprealty.com/iphone
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This year saw the beginning of the future witnessed in a number of science-fiction movies, with the mass implementation of augmented reality.
The apps market, combined with a smart phone’s abil...
NuFace - www.mynuface.com
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This year we have seen a revolution in the beauty category, with a number of new brands coming to market with devices that are touted to offer better results than what can be achieved via the use...
XBox 360 Kinect - www.xbox.com
This year saw all three of the major game consoles now having a semblence of motion control, with Sony introducing the PlayStation Move and Microsoft introducing the Kinect for Xbox, joining Nintendoâ...
Mondrian South Beach Hotel - www.mondrian-miami.com
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2010 has seen a major shift in retail, with a raft of self-service buy-and-pay applications, with consumers increasingly using self-checkout stations at grocery stores, and motorists are refuellin...
Ikea’s ‘Homemade is Best’ cookbook - www.ikea.com
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This year we have seen some great examples of brands developing new offers to help move them into new markets. One of the best examples has been Ikea’s introduction into cookbooks.
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As wel...
Nike football kits - www.nike.com
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This year we have seen the continued move towards sustainability. Increasingly, it has become core to both the product and packaging a company produces - we have finally moved beyond greenwashing,...
Marmite Cereal Bar - www.marmite.com
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This year we have seen a number of new products introduced to the market that have diversified brands into new eating occasions.Â
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Some great examples include Warburton’s, the bakery comp...
iPad - www.apple.com
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This year has undoubtedly witnessed a shift in computing, with all the major brands introducing, or announcing, a tablet device to their portfolio.
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2010 has been referred to by many industr...
Bobble - www.waterbobble.com
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The average European consumes about 105 litres of bottled water each year. But at a fraction of the cost, without the environmental impact, and without carrying heavy bottles from the shop refilla...
Soso salt - www.dfraile.com
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This year we have seen even more emphasis put on package design, as more and more products compete for our attention and as each brand has become more sophisticated in its use of design.
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Th...
The top ten trends for 2011
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Next year looks set to be a very exciting year with a number of trends reaching tipping point, resulting in shifts across mainstream cultures and lifestyles, with new products being bought, new bu...
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No46
Annual (P)review
This special edition of Antennae looks back over the trends of 2010, highlighting the best innovations of the year. We also explore how the trends of this year are predicted to develop over the coming year.
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