And what are they craving?
Decision making is largely constructed of two main components, logic and emotion. Impulse buying has traditionally capitalized on the latter of the two, tapping into the consumers’ emotional des...
Gum scales back with 5-stick packs
Both Kraft and Wrigley are downscaling gum packs. Appealing to consumers’ tightened finances and “less is more” mentality, 5-stick packs will sell for 35 cents at convenience stores...
Building closer connections between consumers and brands
Technology is giving consumers unprecedented access to brands, connecting them in ways never possible before. This is particularly prevalent in the beauty market, where brands not only sell a product,...
Technologies impact on impulse
Impulse buying is on the rise despite consumers’ penny-pinching mindset driven by the down economy.A late 2011 study reported 76% of over 1,000 British adults make impulse purchases. Out of that...
Social networking is no longer just about how many friends you have
For the last 20 years the internet has connected us to each other in increasingly varied ways – beginning with email and chat rooms, and now with social networks. The rise of social media has presen...
Retail looks outside food sourcing for sustainable options
It is not only restaurants that are looking to improve their sustainable footprint within the context of field to plate, but retailers are driving sustainable initiatives to cut costs in a highly comp...
www.koreanair.com
Using the new opportunity of space afforded by the A380, Korean Air has outfitted one with a physical duty-free shop. The store has a dedicated, full-time sales assistant, and will open throughout the...
www.snapette.com
Snapette is a new location-based fashion app enabling users to share and discover the latest fashion accessories from anywhere in the world – now you can window-shop the world from the comfort o...
Brands embrace mobile devices as the future of retail
The prevalence of mobile devices, and the continuing increase in the abilities of our technologies, mean that we can now interact with products and places like never before. This has already infiltrat...
Fast, easy and convenient retail experiences
Retailers are ushering in a new world of self-service buy-and-pay applications, with consumers increasingly using self-checkout stations at grocery stores, paying for travel through airport check-in k...
The World's biggest brands are driving packaging innovations
Reduce, reuse, recycle – it was the simple mantra that marked the mainstream arrival of the environmental movement, and it still stands true today as one of the easiest focus that brands and con...
The new shopping experience
As the name suggests, 'retailtainment' is a blend of retail and entertainment. The heightened shopping experience is becoming more widely adopted throughout retailing.
The move has been prompted...
Despite another tough economic year, the supermarkets are finding ways to maintain growth and margin
Over the last few years, during the economic downturn, a stay-at-home culture has developed that means consumers are not just eating more at home, they are also socializing and entertaining more at ho...
Rise of the pop-up store could revolutionize high street retail
Over the last couple of years, American and European cities have seen a growing trend to utilize public spaces better. This has manifested itself in the development of the guerilla gardening movement,...
www.nike.com
Nike’s flagship Japanese store opened in Tokyo last year. The store exemplifies Nike’s brand, incorporating a unique design that makes it more like a playing field than a conventional store....
Major investment in online retail could signal a move towards virtual retail
Despite the fact that online retail has been a strong, and growing, presence in our lives for the last decade it still only accounts for around 10% of sales in the US and UK markets – so why is it n...
The effortless sharing of information
Smart technologies are changing the way machines, devices and computers communicate among themselves. Innovative applications based on proximity sensor Near Field Communications (NFC) technology allow...
The top ten trends for 2011
Next year looks set to be a very exciting year with a number of trends reaching tipping point, resulting in shifts across mainstream cultures and lifestyles, with new products being bought, new bu...
www.levistrauss.com
Levi’s revenues are rising - growing 17%, (Reuters) - in no small part to their investment in their retail strategy.
By opening high-end concept driven boutiques like the one on Regents Street in...
www.kelloggs.com
Last year, Kellogg’s tested a new cereal box that was shorter and deeper resulting in saving 8% packaging material, whilst still containing the same amount of cereal. It was tested for six months in...
www.innocentdrinks.co.uk/book
The smoothie brand, innocent, has published a new recipe book that is on-brand with fun and humor.
Unlike other recipe books Hungry? delivers an holistic overview to cooking and eating healthily...
www.greenbottle.com
Plastic bottles, and particularly those for milk, are one of the largest culprits of filling landfills. Over 18 billion rigid plastic containers were used for milk globally last year. With the US goin...
Focusing on creating an immersive brand experience
There is a growing desire for service that is intuitive and worthwhile, adding a level of discovery and education to the shopping experience.
Retailers are increasingly giving consumers a reason to...
A sustainable solution
Fish no longer has to come from the sea, in fact, it may be preferred they didn't. Antennae takes a look at the changing sustainability landscape that will affect the future of fish consumption.
The...
The rise of sustainable restaurants
Consumers are beginning to expect brands to be better for the planet, and in the foodservice industry brands have the opportunity to not only attract consumers by implementing sustainable initiatives...
Luxury brands step up their in-store experience
A superior experience is one of the fundamentals of a luxury brand. Service online and in-store, as well as after-sales are vital for luxury brands. Luxury brands don’t just create well-crafted prod...
Increasing demand for luxury in developing nations
With the future of the global economy still uncertain, more brands are looking to developing markets, specifically to the Chinese consumer – who might be able to lift the global economy out of reces...
As sustainability bleeds into mass market products the question is how can manufacturers take advant
Ever heard of retail therapy? Did you know that only a third of purchase decisions are made ahead of time, outside the store? Since a key report by Knutson uncovered the basic neurology of impulsive p...
As the economy recovers pragmatic luxury will be the growing trend
As the economic climate begins to improve we will likely observe growth of luxury, indulgence, and brand names. It is unlikely that luxury will return to the same extent, but it is predicted that we w...
The cell phone is the perfect sensor
Over the last 3 years cell phones have included increasing sensitive and accurate sensors within them. From mics, to cameras to accelerometers, our phones have gained the ability to further interact w...
How to premiumise impulse purchases
Nostalgia is a powerful purchasing aphrodisiac. As consumers, we romanticize the notion of the Mary Kay rep pulling into your driveway in her pink Cadillac. It’s not just about the products; it&...
Tesco is extending their offer with the creation of 'venture-brands'
Although the wider retail sector is struggling, the supermarkets are flourishing, as food is not a luxury but a necessity.
Over the last few years, during the economic downturn, a stay-at-home cul...
Cash is no longer king
In the next few years we will witness a revolution in the way we pay for things, with cash rapidly going out of fashion. Mike Bownman, Head of Policy and Markets at the Payment Council said, “Althou...
Mondrian South Beach Hotel - www.mondrian-miami.com
2010 has seen a major shift in retail, with a raft of self-service buy-and-pay applications, with consumers increasingly using self-checkout stations at grocery stores, and motorists are refuellin...
