What is an impulse consumer?
Decision making is largely constructed of two main components, logic and emotion. Impulse buying has traditionally capitalized on the latter of the two, tapping into the consumers’ emotional des...
Technologies impact on impulse
Impulse buying is on the rise despite consumers’ penny-pinching mindset driven by the down economy.A late 2011 study reported 76% of over 1,000 British adults make impulse purchases. Out of that...
As sustainability bleeds into mass market products the question is how can manufacturers take advant
Ever heard of retail therapy? Did you know that only a third of purchase decisions are made ahead of time, outside the store? Since a key report by Knutson uncovered the basic neurology of impulsive p...
How to premiumise impulse purchases
Nostalgia is a powerful purchasing aphrodisiac. As consumers, we romanticize the notion of the Mary Kay rep pulling into your driveway in her pink Cadillac. It’s not just about the products; it&...
Gum scales back with 5-stick packs
Both Kraft and Wrigley are downscaling gum packs. Appealing to consumers’ tightened finances and “less is more” mentality, 5-stick packs will sell for 35 cents at convenience stores...
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No57
Impulse Buying
A better understanding of consumers and their emotions can open up new channels for brands to build long-term profitable relationships with consumers based on emotional, impulse purchases that bring revenue in for the brand and delight to the consumer.
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2012-03-16
