Beauty for self-esteem
Even when they are strapped for cash, women consider the basics of make-up as essential purchases. In the light of the recession consumers are saving money in other areas in order to spend more o...
Prestige beauty needs a new approach
Despite the ongoing economic difficulties faced by many consumers in developed economies, the global prestige beauty market is expected to grow by 6% in 2011 (Reuters).
This is evidence that consu...
www.lovebeginswithl.com
L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom purchased, one is distributed in a developing country.
“L. condoms want...
The need to be transparent in today’s sustainable market
Words such as organic, biodegradable, sustainable sourcing and Fairtrade undoubtedly resonate with the consumer. Moreover, sustainability is becoming a prerequisite business practice in today's market...
Building closer connections between consumers and brands
Technology is giving consumers unprecedented access to brands, connecting them in ways never possible before. This is particularly prevalent in the beauty market, where brands not only sell a product,...
www.meetthebulldog.com
Over the past five years the male grooming sector has expanded significantly in terms of acceptance and range.
The British-based natural male grooming brand Bulldog recently launched in the US, t...
Consumers care about the science
Since ancient times, cosmetics have been used to embellish and enhance human appearance.
With the development of basic sciences, the complexity of cosmetics enormously increased and its purpose h...
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No51
Skin Deep
As consumers achieve a sense of well-being and empowerment from the beauty category, products are regarded as both necessities and little luxuries, resulting in a market that is proving to be resilient to economic pressures.
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2011-07-07
